The Summer Rebrand Checklist: Is It Time for a Refresh?

Summer hits differently, doesn’t it? The days are longer, the pace slows (just a bit), and something about the sunshine gives us all permission to step back and take stock.

For businesses, nonprofits, and churches alike, summer is an ideal time to ask a simple but important question:
Does our brand still reflect who we are and where we’re going?

If your logo feels like it belongs in another decade…
If your website gives off “DIY in a rush” energy…
If your social media just doesn’t look like you anymore...

Then it might be time to consider a rebrand.

And before you panic—no, rebranding doesn’t mean blowing everything up. In fact, a great rebrand often builds on your legacy. It keeps your roots while helping your presence grow into the future with clarity and confidence.

Let’s talk about why this matters—and what you can do about it.