Frequently Asked Questions

Have a question about AEO, websites, branding, design, video, social media, marketing, or working with PMF Creative? Start here. If you do not see what you need, contact our team and we'll point you in the right direction. Hit that LET'S TALK button and let's get ready to DO MORE GOOD together!

What is the typical design process?

Graphic Design

Most design projects move through brief review, concept development, design, client feedback, revision, and final delivery. The exact process depends on the scope and your service agreement.

What is the average turnaround time for design projects?

Graphic Design

Many standard design requests can be completed in approximately 2–5 business days, but timing depends on scope, complexity, queue, feedback, and revisions. Larger or multi-format projects may require more time.

How many revisions can I request?

Graphic Design

Revision allowances depend on the service and agreement. Your PMF contact can confirm what is included and provide options if additional revision rounds are needed.

What file formats will I receive?

Graphic Design

Final deliverables are typically provided in appropriate formats such as PNG, JPEG, PDF, or other agreed formats based on the intended use. Source-file availability depends on the service, licensing, and agreement.

Can designs be used for both print and digital?

Graphic Design

Yes, when that is part of the project scope. Tell us the intended placements and sizes so we can prepare the design appropriately for print, digital, or both.

How do I submit a design request?

Graphic Design

Active clients submit requests through the project-management process provided by PMF. Include the purpose, audience, required copy, dimensions, deadline, links, brand assets, and reference examples whenever possible.

What is the turnaround time for a video?

Video

Timing varies by length, footage quality, motion-design needs, number of formats, and revision scope. Simple edits may take several business days, while larger or more complex videos require additional production time.

Can I provide my own footage?

Video

Yes. Client-provided footage, approved images, brand assets, and other source media can be incorporated into the project.

Can PMF provide stock footage or photos?

Video

Yes, when appropriate and within the project scope. We use properly licensed stock resources and select assets that fit the message and brand.

What video format will I receive?

Video

MP4 is common, but final formats and dimensions depend on where the video will be used. We can prepare agreed versions for social media, websites, presentations, or other platforms.

What is PMF's policy on copyrighted material?

Video

We cannot knowingly use copyrighted media, music, trademarks, or other protected assets without appropriate permission or licensing.

Are source files available?

Video

Source files are generally not included with standard video services due to project size, licensing, and production workflow. If source-file access is important, discuss it before the project begins.

What is branding and why is it important?

Branding

Branding is the system people use to recognize and understand your organization. It can include positioning, messaging, logo, color, typography, visual language, tone, and usage standards. A cohesive brand helps create recognition, consistency, and trust.

Can PMF create a new brand from scratch?

Branding

Yes. We can support new ventures, new organizations, new products, and rebrands through strategy, naming support, visual identity, logo systems, brand guidelines, and rollout creative depending on scope.

How long does branding take?

Branding

Timing depends on research, strategy, naming needs, concept development, feedback, and the number of deliverables. We provide a project schedule once the scope is defined.

What if I already have a logo?

Branding

We can evaluate the existing logo and build a broader identity system around it when that is the right approach. A complete brand can include color, type, imagery, patterns, messaging, templates, and usage guidance.

What social media services does PMF offer?

Social Media

Services may include strategy, content planning, custom graphics, reels, captions, scheduling, publishing support, paid social campaigns, and performance review depending on the selected plan.

Can I review content before it is posted?

Social Media

Yes. PMF can provide content batches for review and approval according to the workflow established for your plan.

Are social source files available?

Social Media

Source files are generally not included because social assets may contain licensed elements or production components that cannot be redistributed. Final approved assets are provided or published according to the service agreement.

Do you build ecommerce websites?

Web Build

Yes. Ecommerce capabilities and cost depend on platform, product requirements, integrations, shipping, taxes, payment processing, and ongoing maintenance needs.

Can I have a password-protected page?

Web Build

In many cases, yes. The exact capabilities depend on the website platform and access requirements.

Will my website work on mobile devices?

Web Build

Yes. PMF websites are designed to be responsive across common screen sizes and devices.

Do you apply SEO best practices?

Web Build

Yes. Our web process includes foundational search considerations such as crawlable content, page structure, metadata, mobile responsiveness, internal linking, and technical setup. Search performance still depends on competition, content, authority, ongoing optimization, and many factors outside any agency's control.

Can you integrate third-party platforms?

Web Build

We can integrate or link many common third-party tools, but compatibility depends on the provider, plan, API or embed options, and platform restrictions.

How long does a website take to launch?

Web Build

Timelines vary based on site size, content readiness, integrations, approvals, revisions, migration needs, and client responsiveness. PMF will provide a project timeline based on the actual scope.

Are you a domain or email provider?

Web Build

PMF is not a domain registrar or email host. We can coordinate website launch settings with your registrar and work alongside your email provider when DNS changes are required.

How experienced is the PMF Creative team?

Team + Process

PMF brings together professionals across strategy, account management, design, branding, web development, UX/UI, video, and content. The agency has decades of combined creative and digital experience serving businesses, churches, nonprofits, schools, and personal brands.

What sets PMF apart?

Team + Process

PMF combines strategy and execution across AEO, web, marketing, social, design, branding, and video. Clients can work with one connected team instead of coordinating multiple disconnected vendors.

How do you manage timelines and communication?

Team + Process

PMF establishes project expectations, milestones, feedback workflows, and regular communication based on the service. Timelines depend on scope, queue, client responsiveness, revision cycles, and any third-party dependencies.

Can I edit my own website?

Web Maintenance

Depending on the platform and plan, PMF may provide editor access for common content changes while still supporting ongoing maintenance requests.

What is website maintenance?

Web Maintenance

Website maintenance covers ongoing updates after launch, such as text, images, links, events, pages, forms, campaign content, sermon or podcast updates, and other changes included in your plan.

Will PMF keep the website current for search and AEO?

Web Maintenance

Ongoing maintenance can support fresh, accurate content and technical upkeep. Broader SEO or AEO strategy, content production, analytics, and digital-footprint work may require an additional service scope.

What is the turnaround time for maintenance requests?

Web Maintenance

Simple requests are often completed within the standard turnaround defined by your plan. Larger changes, new features, or multi-page work may require a separate timeline.

What is AEO?

AEO / AI Search

Answer Engine Optimization (AEO) is the practice of improving how clearly your organization and content can be understood and retrieved in answer-driven search experiences, including AI-powered search. It builds on strong SEO foundations and adds emphasis on direct answers, entity clarity, structured content, authoritative information, and consistent digital signals.

Does AEO replace SEO?

AEO / AI Search

No. Crawlability, technical SEO, useful content, links, page experience, and clear site architecture remain important. AEO extends those fundamentals into a search environment that increasingly includes synthesized answers and AI-powered recommendations.

Do I need a new website for AEO?

AEO / AI Search

Not always. Some websites can be improved through targeted content, structure, technical, or digital-footprint changes. Others are limited enough that a rebuild is more practical. We review the current site before recommending the scope.

How do you measure AEO progress?

AEO / AI Search

Measurement depends on the platforms and data available. We may track branded and non-branded search visibility, referral traffic from AI/search experiences where identifiable, crawl/indexing health, citation or mention signals where tools provide them, priority-page performance, and conversions. We establish a baseline before judging change.

Will my website be AEO-ready?

Web Build

We can structure the site to make important topics, services, entities, and answers clearer to search systems. This may include direct copy, site architecture, internal links, relevant structured data, crawlable content, and digital-footprint recommendations.

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