best branding practices

You only have milliseconds to grab the attention and create a first impression. Viewers form opinions quickly, so it’s important your site is appealing, intuitive, and effective in supporting your mission.

We can help you create an online environment and community that people want to be part of.

Here are a few web design practices we use to help ensure your website’s success.

Consistent Branding.

We’ve talked about the value and importance of creating a strong brand identity. Because your brand is the foundation of your organization, it’s important to keep branding consistent across all of your media touchpoints. That includes your website!

Your logo and color scheme should remain consistent. You want to reinforce your mission, aesthetics, and tone across your website.

Take a look at this example of consistent branding and color schemes used in this client's social media and website below. See if you can quickly answer these questions:

  • What would you say is their color scheme?
  • Do you feel like the two looks are cohesive, feeling they belong to the same organization?

PMF Partner

Click the pictures to see a glimpse of their social media feed and snippets of their website.

Creativo Color Theme | Social

Creativo Color Theme | Social

A focus on consistency will enable your marketing efforts and help build brand equity. Read more about Branding from our blog here!

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