The Abbey


Logo, tile pattern and visual identity for our friends at The Abbey in London, England. This aesthetic coffee/ale house sought a visual look that was reminiscent of old Celtic patterns, with a hint of English charm and a heart for humanity; a brand that visually communicates modern sophistication with a timeless design style. If you're ever in London do stop in for a pint or a spot of tea and listen to talks on literature, art, music, philosophy and theology. And while you're there, note the tiled motif that displays the repetitive "A" from their logo.


The Abbey was essentially a new business starting from scratch and needed an entire brand identity and collaborative partner that could help bring their vision to life. Their objective was to establish a collaborative partnership with a trusted creative agency capable of offering guidance and support in developing a strategy focused on building a strong, historic and memorable brand.

Solution and Outcome:

Through the seamless fusion of Celtic patterns and English accents, we managed to "wow" this exquisite pub, crafting a captivating narrative and brand identity that undoubtedly makes a lasting impression on their cherished customers.

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