Elevate Period


Logo and identity design for an NBA Player Development Coach's athletic brand that focuses on creating high-end sports gear with a positive message.


This entrepreneur set his sights on teaming up with a trusted creative agency, eager to secure counsel and backing in crafting a game plan focused on building a sturdy, cutting-edge, and unforgettable athletic brand that cleverly and boldly communicated "Elevate Period."

Solution and Outcome:

By seamlessly integrating contemporary design elements with a basketball streetwear aesthetic, we delivered an outstanding result that impressed the business entrepreneur. The outcome is a compelling narrative and brand identity (note how the E becomes an elevated staircase!) that leaves a lasting impact on their fashion-forward fitness clientele.

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